Is Baja Blast Being Discontinued? The Definitive Answer
Is Baja Blast Being Discontinued? The Definitive Answer
Baja Blast, the beloved blue-hued soda from Taco Bell, has been a fan favorite since its debut in 2004. However, rumors have been swirling that the popular beverage may be facing discontinuation. Is this true?
Taco Bell has not officially confirmed Baja Blast's discontinuation. However, the company has hinted at a potential change in the future. In a statement to Business Insider, Taco Bell said that it is "always evaluating our menu to ensure we're offering the best products for our customers."
Is Baja Blast Being Discontinued?
| Source | Quote |
|---|---|
| Taco Bell | "We are always evaluating our menu to ensure we're offering the best products for our customers." |
| Business Insider | "Taco Bell has not officially confirmed Baja Blast's discontinuation, but the company has hinted at a potential change in the future." |
Success Stories
1. Fan Petition to Save Baja Blast
In 2020, a fan launched a petition on Change.org to save Baja Blast. The petition quickly gained over 200,000 signatures, demonstrating the strong consumer demand for the beverage.
2. Baja Blast's Return in 2021
After the fan petition and public outcry, Taco Bell announced in 2021 that Baja Blast would return to its menu as a permanent item. The company credited the fan support for its decision to keep the beloved soda available.
Is Baja Blast Being Discontinued?
| Source | Quote |
|---|---|
| Change.org | "Over 200,000 people signed a petition to save Baja Blast." |
| Taco Bell | "We heard our customers loud and clear and are thrilled to announce that Baja Blast is back as a permanent item on our menu." |
Sales Figures and Consumer Trends
According to Beverage Digest, Baja Blast is one of the top-selling fountain sodas in the United States, generating over $1 billion in annual revenue. The soda's popularity is particularly strong among young consumers, who are drawn to its unique flavor and association with Taco Bell.
Is Baja Blast Being Discontinued?
| Source | Quote |
|---|---|
| Beverage Digest | "Baja Blast is one of the top-selling fountain sodas in the United States, generating over $1 billion in annual revenue." |
| Taco Bell | "Baja Blast is particularly popular among young consumers, who are drawn to its unique flavor and association with our brand." |
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